Simbi
Solo designer working with the app founder
Iterated a second version of Simbi's MVP, updating styles, components, and flows based on feedback from the first version of the MVP
https://www.simbiapp.com/
Simbi is a mobile first education platform that teaches students how to start their own business. It is the DuoLingo for business education.
I worked with the founder to consult and iterated a second version of Simbi's MVP, updating styles, components, and flows based on feedback from the first version of the MVP.
Simbi is still in an alpha phase before its official release.
Table of Contents
Design system foundations
Screen updates
Summary
Design system foundations
I worked with Simbi to bring out a color and typography system that would allow them to scale the app with consistency as well as imbue the in-app experience with Simbi's brand activation.
We focused on choosing colors and type scales that felt playful and accessible. With the mission and system staring to take shape, we created reusable components across the main app functions, such as lessons and quizzes.
Screen designs pre-update
The original MVP screens were functional but missed out on content hierarchy, usability best practices, and brand personality.
Screen designs post-update
The new screens utilize the new Design System foundations and updated design patterns for an immersive flow that champions Simbi's brand while keeping the content central and flowing.
Net-new screens
I worked with the founder to design concepts for a new onboarding and journaling experience which utilizes re-usable design patterns and components to create a consistent feel and energy thoughout the app.
Summary
Learning environments require energy and consistency to thrive - Simbi accepts this challenge head on, relying on their whimsical and vibrant brand to support young business owners and their business journey. More to come from the Simbi!
Copyright Josh Meyers 2023